Wal-Mart launched My Local Walmart, a page that lets the retailer's roughly nine million Facebook fans follow what is happening at stores in their neighborhoods.Face Book announced Tuesday a partnership with the social networking site that offers Facebook pages specifically tailored for each of its more than 3,500 locations.
Those pages are designed to allow its customers to interact with its local stores as well as get information on new products, events and discount offers. The partnership marks the first of its kind for a merchant and underscores how companies are using Facebook to develop a deeper relationship with its shoppers by responding quickly to their demands with the goal of increasing sales.
Wal-Mart is stepping up investments in both e-commerce and social networking to try to compete more effectively with Internet rivals led by Amazon.com.Facebook fans of Wal-Mart who sign up to the new page will get about two messages a week from their local store at first, Quinn added.
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